The Impact
The bank is able to reach over 3,000,000 individuals (fans + friends of fans) weekly with its various products and activities at a fraction of the cost of traditional media using social media.
The platform has gained so much relevance in the banks’ corporate strategy that one of its new products (the first ever Naira MasterCard) was launched on Facebook.
Other projects for GTBank include
- #GTsupportsArts – Social App to showcase Support for Art and Culture initiative
- Online Advertising Campaigns For Various Brands
- GTBank Autism Seminar 2011, 2012- Livestream, Web & Social Engagement.
- Enterprise Training in Opensource Technologies
Location Based Solutions- ATM & Branch Locator
- Mobile Optimised Web Portal- Client Side & Internet Banking Framework
- Ideas, Strategy & Implementation